#usaledueruote, “use two-wheelers”, is the claim of the campaign launched by Confindustria ANCMA (the Italian national association of bicycles, motorcycles and accessories manufacturers) and EICMA, the most important international show in the sector.
The whole sector in Italy comes together and launches a message to raise awareness on the responsible use of two wheels to cope with mobility in the so called ‘Phase 2’.
The campaign was launched on 7 May on the digital platforms of the promoting organisations and manufacturers, together with the logo of the initiative and a video. In the coming weeks, it will further develop on the theme “Mettiamoci in sella” (let’s saddle up).
The ANCMA President, Paolo Magri, said “Bicycles, scooters and motorbikes guarantee natural social distancing, greater environmental sustainability, faster travelling times over short and long distances and easy parking; they are also well suited to intermodal transport and have a lower impact on urban traffic, which is also severely affected by the scaling down of public transport.”
“Two-wheeled vehicles,” added Magri, “were a collective symbol of a new start after the Second World War and they can be that once again. Ours is not only an initiative to protect a sector which has been severely affected by the lockdown, and for which we are continuing to ask the government for urgent forms of incentives for purchase, it is also addressed to those who own and use two-wheels, to potential users or simply to citizens who have to dust off an unused bike or motorbike in their garage.”