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Motorcycle stakeholders launch a Pan-European campaign promoting the use of synthetic oil for Powered Two Wheelers with two-stroke engines
usesyntheticoil.info
Brussels, November 20, 2007 - The MotorCycle Community in Europe (MCC) is launching today a European-wide awareness campaign promoting the use of synthetic oil for Powered Two Wheelers. This campaign is supported by the European Commission.
It is generally recognised that the type of lubricant oil has a direct and immediate impact on the emissions of Particulate Matters. Synthetic oil ensures a good environmental performance and correct and long-lasting effectiveness for new technology Euro2 and Euro3 vehicles. However, a large number of two-stroke “conventional” pre-Euro1 Powered Two Wheelers in use could contribute to Particulate Matters reduction up to 50% by using synthetic oil.
The objective of the campaign is to inform the owners of these vehicles as to the advantages of synthetic oil, which will contribute to a better and cleaner environment. The campaign is also intended to safeguard the mobility of two-stroke engine users in congested city centres, where “conventional” pre-Euro1 vehicles are increasingly faced with issues related to air quality. The MCC also wishes to increase the awareness of the urban mobility advantages of motorcycles and scooters in comparison with cars. The MCC calls on the authorities to make use of environmental fiscal incentives to stimulate the renewal of the fleet.
The message, reflected by the logo and slogan devised for the campaign, “Be smarter, be cleaner, use synthetic oil!!”, is positive and environmentally friendly. It intends to reach, through the internet, users, dealers, retailers and the press in order to maximise the efficiency of the campaign.All material related to the campaign can be found in different European languages and downloaded from the dedicated website www.usesyntheticoil.info.
EDITORS' NOTE: For more information, please contact Aline Delhaye (FEMA) Rue des Champs 62 - 1040 Brussels – Belgium Tel +32 2 7369047 Fax +32 2 7369401 e-mail aline.fema@chello.be
Av de la Joyeuse Entre, 1 B-1040 Brussels, Belgium | Tel +32 2 2309732 | Fax +32 2 2301683 | Email 
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