[REPORT]
Cologne's Intermot show reports positive results
More than 210,000 enthusiastic motorcycle fans attended the Intermot motorcycle show of Cologne. Four percent more exhibitors and five percent more bikers compared to the previous edition
Organizers are very satisfied with the good results of the recently concluded INTERMOT show in Cologne. During the five days of the trade fair, From 6th to 10th October, the organizers Koelnmesse and the German Motorcycle Industry Association (IVM) registered more than 210,000 motorcycle and scooter fans in the biker city of Cologne.
“This trade fair impressively demonstrated that INTERMOT Cologne is indispensable for the industry and the trade. People come here to view presentations, obtain information and place orders. And the slogan ‘I love INTERMOT’ also reflects the mood and enthusiasm of the many fans who came here over the past five days,” says Oliver P. Kuhrt, Executive Vice President of Koelnmesse. Reiner Brendicke, General Executive Manager of IVM, also sees INTERMOT Cologne as a resounding success. “The industry set a clear signal with its new models and concepts, generating momentum for a market recovery that also extends to the area of alternative drive technologies,” says Brendicke. 
“The new INTERMOT e-motion segment clearly showed that the powered two-wheeler sector has already attained a high, market-ready standard in the area of electric mobility. The future belongs to electric two-wheelers especially in urban areas.”
INTERMOT Cologne once again inspired participants with its unique combination of manufacturer presentations, spectacular shows and motor sports events, and an attractive programme of hands-on activities. The manufacturers were also happy, thanks to the high visitor turnout of more than 195,000 specialist buyers and motorcycle enthusiasts who came to the trade fair halls of INTERMOT Cologne from 108 countries. Trade visitors accounted for around 30 per cent of the attendees. Significantly more trade visitors came particularly from Belgium, France, the Netherlands and Italy, and more buyers were also registered from Sweden, Austria and the UK. The biker city of Cologne counted a total of more than 210,000 visitors at INTERMOT Cologne, the motorcycle service in Cologne Cathedral and the Suzuki NIGHT of the JUMPs freestyle MX world championships in Lanxess Arena. Over a period of five days, Cologne served as the centre of the motorised two-wheeler sector and the meeting place of the entire scene.
The number of exhibitors at INTERMOT Cologne also rose compared to the previous event, increasing by four per cent. The event featured a total of 1,107 manufacturers from 40 countries (2008: 1,068 from 38 countries), who presented 1,596 brands. A total of 405 suppliers came from Germany and 702 from abroad. The foreign exhibitors therefore accounted for 63 per cent of all suppliers. After Germany, the countries with the largest number of exhibitors were China, Taiwan and Italy, followed by the UK, Pakistan, the USA and the Netherlands. At INTERMOT Cologne all the major manufacturers were once again together at one event for the first time since the previous trade fair. From Aprilia, BMW, Derbi, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, Triumph and Vespa to Yamaha — the entire international motorcycle scene was represented in Cologne.
With its new INTERMOT e-motion segment, INTERMOT Cologne underscores the sector’s expertise in the area of future-orientated mobility. The focus was on electrically powered two-wheelers, which form an appropriate intersection between motorised and non motorised two-wheelers. More than 120 suppliers in Hall 5.2 and almost 350 brands throughout INTERMOT Cologne presented new products and innovations for light electric vehicles (LEVs) — pedelecs and e-bikes – but also for e-scooters and e-motorcycles. The manufacturers of electric vehicles registered a very encouraging visitor turnout from the very first day of the fair and also in particular enjoyed extensive press coverage in the daily media, which put the spotlight on electric mobility as a vital issue for the future. The visitor turnout was therefore also correspondingly great at the test track, with its diverse range of attractions. INTERMOT Cologne even featured the first LEV and electric scooter world championships, which took place at an especially constructed racetrack. Electric mobility was also the topic of various symposiums and conferences, including the LEV Conference in cooperation with ExtraEnergy.org and the e-congress addressing the topic of electric power for short-range mobility, organized in collaboration with the Bicycle-Friendly Towns and Municipalities in North Rhine-Westphalia Working Group.
The figures for INTERMOT Cologne 2010:
A total of 1,107 companies from 40 countries, 63 per cent of which came from abroad, participated in INTERMOT Cologne 2010, occupying a gross exhibition space of approximately 110,000 m². Of these participants, 405 suppliers came from Germany and 702 from abroad. Including estimates for the last day of the fair, more than 195,000 buyers and visitors from 108 countries came to INTERMOT Cologne 2010, and more than 15,000 motorcycle fans attended the motorcycle events in the city. Trade visitors accounted for 30 per cent of the total number of visitors at INTERMOT Cologne 2010.
Digital press service:
The Final Report, additional press releases and a selection of the latest photos from the fair stored in Koelnmesse’s press image database are available on the INTERMOT Cologne website at: http://www.intermot-cologne.de (Press section).
[INDEX]
YAMAHA LAUNCHES NEW ELECTRIC VEHICLE
FEBIAC PROMOTES MOTORCYCLING TO BEAT TRAFFIC
USA ADOPTS MARKET SURVEILLANCE MEASURES
IMMA'S CONTRIBUTION TO THE DECADE OF ACTION FOR ROAD SAFETY
Intermot
On 110,000 m² over 1,000 suppliers with more than 1,500 brands presented premieres and innovations in motorcycles, scooters, lightweight and small motorbikes, bicycles, electric mobility, clothing and accessories.
INTERMOT Cologne is presented by Koelnmesse GmbH. The event’s conceptual sponsor is the German Motorcycle Industry Association (IVM), a Member of ACEM.
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