[REPORT]
Febiac launches a campaign to promote motorcycling
Trucks to display large posters inviting car users to think about mototcycles as an alternative mode of transport
Febiac, the Belgian Association reuniting manufacturers and importers of automobiles and powered two wheelers, lanuched a camapaign which shows the advantages of motorcycling in terms of door to door mobility and alternative to cars.
By placing large posters on the back of trucks Febiac goal is to spark a reflection on the drawbacks of congestion and invite readers to consider powered two-wheelers as an alternative mode of transport capable of reducing travel times as well as traffic levels. The target of this campaign are car users, especially those stuck in traffic jams.
The tag line reads: "By the time you finish reading this, I'll be long home".
Besides showing that it takes less time to go home when on a motorcycle, FEBIAC's intent is contributing to increase road safety by raising the awareness of car users and encouraging them to look out for motorcyclists on the road. Since in 50% of cases*, the primary accident contributing factor is a human error on the part of the OV driver a consistent safety message is bound to be beneficial to Belgian motorcycle riders.
* MAIDS - Motorcycle Accidents In-Depth Study, www.maids-study.eu
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MOTO.BE
In an effort to promote motorcycling while at the same time integrating it into transport policy, FEBIAC created MOTO.BE.
MOTO.BE is a blog aimed at the motorcycling community in Belgium and offering advice information and news on the world of Powered Two Wheelers.
Users surfing on MOTO.BE will be able to retrieve useful information on how to obtain an A licence, which is the best vehicle suited for them and exchange views on the latest events occurring in and around the world of mobility and on powered two wheelers.
Link: