[REPORT]
ANCMA launches PTW safety campaign
Car drivers are called upon to watch out for motorcyclists
Road safety is one of the challenges faced by riders on Italian roads. This is why ANCMA, the Italian PTW industry association, decided to address this problem in order to effectively contribute to reducing accidents. As studies highlight that the human factor is at the origin of the vast majority of accidents, ANCMA launched a campaign aimed at raising the awareness of all road users and changing their behaviour.
The campaign has been christened "Occhio alla moto" - "Keep an eye out for motorcycles" clearly pointing out how seeing and beein seen is an important aspect of PTW safety.
The campaign focuses on two different user groups: the car driver and the powered two wheeler rider. A specific message has been tailored for each user category.
Powered two-wheeler riders are advised to increase their visibility and make sure that they have been perceived by other vehicle users. Posters and on-line banners provide clear advice:
- Do not take for granted that you'll be seen.
- Remember to use the indicators.
- Always overtake from the left.
- And you'll be noticed better.
The message sent to car drivers is perfectly symmetrical:
- Be aware of other road users.
- Always put the indicator on before turning.
- Always look at the right rearview mirror.
- And you'll better spot PTW riders.
The budget allocated by ANCMA for the "Occhio alla Moto" campaign is 300.000€, however its success relies on the involvement of committed stakeholders such as Fondazione ANIA, Autogrill and the management authority of the Milano Serravalle motorway, a network of 184,6 Km around the highly populated Milan metropolitan area.
Italy is the largest market for PTWs with almost 10 million vehicles on the roads and yearly registrations well over 500.000 units.
The campaign includes the new possibilites offered by social networking whereby a Facebook page has been created.
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