www.acem.eu News from the Motorcycle Industry in Europe April 2009 #19

[EDITORIAL]

Jacques Compagne

Dear Reader,

the economic crisis is starting to take its toll. After several months of talking and worrying, evidence is finally confirming the forecasts. This situation requires initiatives at European and National levels to assess the damages and take proper action.

Governments are taking different approaches, depending also on the size of their national markets. The case of Italy is emblematic. A 500€ bonus for a new PTW not only had the merit of renewing part of the fleet with greener, more efficient vehicles, but it vigorously counteracted the negative trend of the previous months bringing the sector back on the positive track.

Spain, on the contrary has been deaf to the combined calls for action from the manufacturers and from the dealers. Second only to Italy in terms of market size, seat of many production facilities which employ hundreds of workers, Spain is suffering from the effects of the crisis, seeing a reduction of sales (-25% in 2008) as well as a first hard wave of lay-offs. Despite the strong messages coming from Anesdor, the Spanish trade association, nothing has been done so far. With thousands of jobs at risk or already cut, chances of recovery will be in jeopardy, if this line is to be further pursued.

Let me turn to lighter topics now. In 2009 ACEM celebrates and important milestone: fifteen years of presence in Brussels, supporting the motorcycle industry and successfully taking its place on the "Brussels map". In the course of this first part of our history, we have grown enlarging our membership, developing our reputation, visibility and reliability. We now look forward to build on these solid foundations, however hard the outlook might seem today.

Enjoy your reading!

Jacques Compagne
Acem Secretary General


[REPORT]

acem

ACEM General Assembly in Bologna

15th Anniversary marked by calls for supporting actions

Motorcycle Manufacturers and National Associations from 13 EU countries gathered last March in Bologna, Italy, for their annual General Assembly. Marked by its 15th anniversary and hosted by Ducati at its manufacturing facility, the PTW industry congress focussed on the evaluation of the economic crisis. ACEM General Assembly announced that the PTW industry will call - where needed - for similar measures to those devised by the European Commission for the car sector.

[read more]


[NEWS]

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Government action reverts market decline in Italy

The incentives policy devised for the PTW industry triggererd a +7.8% rise in March. 

March brought a major reversal in trend for sales in Italy with 49,682 units (+7.8%) over the same month in 2008. In particular, registrations totalled 42,725 units, corresponding to an improvement of 14.6%. From a detailed analysis of the various segments, however, we find that while scooters grew significantly, with 29,542 units (+35,5%), motorcycles continued to decline, albeit to a lesser extent compared to the first two months of the year, with 13,183 vehicles (-14.8%). 50cc units continued to suffer, in the absence of an incentive program, with 6,957 units (-21.1%). In the first quarter of 2009, we are still ca 14,000 registrations (-15.5%) and 8,000 mopeds (-34%) short.

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[NEWS]

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The British industry calls on government to boost market confidence in PTWs

CO2 credentials also to be recognised

The UK motorcycle industry is asking government to suspend vehicle excise duty (VED or road tax) and the first registration fee on all new mopeds, scooters and motorcycles for a minimum of one year to support the market and recognise the green advantages of motorcycling.

[read more]


[NEWS]

Anesdor logo

MAIDS 2.0

A new comparison between mopeds and motorcycles for this updated edition of the report

Version 2.0 of the MAIDS Study is now available on www.maids-study.eu. It includes a new presentation of the data with a split between mopeds (L1 vehicles) and motorcycle (L3) in both chapters, chapter 3.0 General Accident Characteristics and Chapter 10.0 Rationale for Action. Furthermore ACEM published the Multivariate Analysis of Fatal Accident in MAIDS. This report describes the results of a multivariate analysis of the in-depth motorcycle accident data collected during the MAIDS project. Data have been presented according to all powered two wheeler (PTW), as well as L1 and L3 vehicle categories where appropriate.

[read more]


[Future of Transport]

Future of Transport Logo

Stakeholders’ Conference on the Future of Transport

The European Commission looks at the priorities and opportunities with a 2050 horizon

Commission Vice-President Antonio Tajani, in charge of European transport policy, convened a High Level Conference on 9-10 March in Brussels to gather stakeholders' views on the main challenges and opportunities for the transport sector in the very long term (20 to 40 years).

[read more]


[URBAN MOBILITY]

traffic

Paris bets on PTWs

City Council Incentives to boost the use of electric PTWs

The City of Paris has launched a campaign granting up to €400 for the purchase of new electric PTWs (up to 25% of the purchase price inclusive of VAT). The aim is to encourage the use of electrically powered two-wheeled vehicles, which are considered as a sustainable solution to congestion and pollution. A network of 40 terminals set up by the Paris City Hall will allow for free battery recharges.

[read more]

 

 


[URBAN MOBILITY]

traffic

Costs of urban transport in Italy

Two surveys highlight the costs in terms of time and money met by Italian car drivers due to congestion and poor management

Forty billion euros a year. This is the sum paid by Italian motorists to traffic. The time lost in urban congestion, bottled in cars is paid for dearly according to a survey carried out in four major Italian cities (Rome, Milan, Turin and Genoa) by the Italian Automobile Club. This users organisation analyzed data collected from vehicles equipped with GPS location devices. The picture comong out of this study unveils some disturbing realities. Roman and Milanese car drivers spend more than 500 hours a year in their cars. And it takes them about 60 minutes for an average town travel, half of it lost in jams and slowdowns.

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[IN BRIEF]

Honda Plans to Build All-Electric Motorcycle By 2010. HONDA unveiled the company’s plans to bring an electric PTW to the market in 2010. Recently Honda CEO Takeo Fukui revealed that the company is developing a battery-powered electric motor-cycle which emits no CO2 during operation. PTWs, which are often used for short distance travel and urban mobility, are starting to benefit from battery technology improvements. Thanks to its PTW sector Honda is better able to meet changes in times of economic turmoil. History shows that motorcycles remain strong in a difficult market environment and have always supported Honda in difficult times. People showed renewed interest in the value of motorcycles which consume less fuel for commuting purposes as well as for their easy-to-own/easy-to-use efficiency. In the newly emerging countries in regions such as Asia and South America where motorcycles are being used for everyday transportation, long-term and steady market growth is expected despite some external factors such as changes in economic conditions.

Road Safety Campaign in Belgium. The Belgian Institute for Road Safety has launched a national campaign to raise the road users' awareness regarding the presence of PTWs on the roads. Half of PTW accidents are caused by perception errors made by other vehicle users. In order to increase the safety conditions for motorcycle riders this campaigns targets other vehicle users inviting them to be more careful and to riders explaining them that they are not always visible to other users. View the video on Youtube

PTW dealers face a 25% decline as more than 6250 jobs have been lost to the crisis in Spain so far. The network of motorcycles and scooters dealers is seriously suffering from the consequences of the economic crisis jeopardising thousands of jobs. Anesdor reports that if no action is taken, close to 25% of companies and dealers and 60% of agents will face bankruptcy in 2009 in Spain. In early 2008 Spain’s network of dealers and agents employed 25.000. Since the beginning of the economic downturn this figure has diminished considerably. This endless trickle of layoffs – Anesdor maintains – reaching already 6250 units, will peak in 2009 involving another estimated 4680 cuts. This situation led to the closing of 13% of the agents, i.e. some 750 SMEs from the existing 5750, and should nothing change during 2009 this trend would reach 60% of the network. As far as companies and brands are concerned, 25% of these would close during 2009, leaving 2100 instead of the 2800 that existed in January 2009. This unfortunate situation stems, in part on the resounding 25% fall of the market in 2008 and on the first quarter of 2009 registrations, which are even less encouraging that what manufacturers and distributors had been predicting in January when they spoke of a fall of -40%. The reality was -54.47% drop for motorcycles and mopeds, and -56.60% for ATVs quads. Also involved in this crisis are some 80.000 new and used vehicles, currently in stock at dealers and workshops across the country. In order to avoid the further destruction of small and medium enterprises and more layoffs Anesdor and dealers network have called on the Government to bring up urgent anticrisis measures and incentive policies to support consumption with the aim of immediately reviving the sale of mopeds and motorcycles in Spain.

Lucky 13 Safety Campaign. ACEM's cartoon focussing on the risks posed by the infrastructure to PTW riders is now available in 11 languages (English, German, Spanish, Italian, Dutch, French, Swedish, Portuguese, Czech, Polish and Slovenian). The next episode on traffic calming measures will appear on May 1st. [Read] the stories published so far.

A new President for FEMA. The Federation of European Motorcyclists’ Associations (FEMA) elected Gerard Livett as its new President. A former member of the National Committee of the Motorcycle Action Group in the UK and Greater London Representative, he was unanimously elected by FEMA’s members at their Annual General Meeting on February 7th. Mr Livett, 46, is FEMA’s 7th president.

[AGENDA]

2009

2-4 June ETTAP, 17th Transport and Air Pollution Symposium - 3rd Environment and Transport Symposium, Toulouse, FRANCE

16 June, CIECA Rider Safety Workshop, Belgium, BELGIUM

 

 

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