www.acem.eu #16 November 2008 News from the Motorcycle Industry in Europe  

[REPORT]

Triumph to sponsors safety Campaign in South Africa

 

British motorcycle manufacturer Triumph sponsored a bus featuring a road safety message in an effort to foster awareness on PTWs on the roads of South Africa.

The aim of this campaign is to address car drivers as well as the motorcycle riders themselves. The main message focuses on the wise use of the road taking care to be seen and heard by other road users. The bus travels 80km during rush hour each day. This should provide for a vert good exposure. The camapign will run for a year. This initiative is a joint endeavour between Triumph South Africa in collaboration with Think Bike.

Safety Bus

 

 

 
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